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Translation Job and Copywriting Job - I hope someone could differentiate
Thread poster: Romeo Baldovino
Romeo Baldovino Philippines Local time: 21:55 Member (2014) English to Tagalog + ...
Oct 31, 2014
I hope someone could differentiate translation job and copywriting job.
[Subject edited by staff or moderator 2016-11-04 13:29 GMT]
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Astrid_H Germany Local time: 15:55 German to English + ...
In short:
Oct 31, 2014
in short, translation means to translate an existing text written by someone else into a different language, and copywriting is writing a marketing or advertising text with yourself as the author.
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dropinka (X) Italy English to Italian + ...
Copywriting can also mean transcreation
Oct 31, 2014
Although copywriting is exactly what Astrid says, I find that more and more prospects tend to call 'copywriting' what is in fact 'transcreation' ("a term used chiefly by advertising and marketing professionals to refer to the process of adapting a message from one language to another, while maintaining its intent, style, tone and context")
Although copywriting is exactly what Astrid says, I find that more and more prospects tend to call 'copywriting' what is in fact 'transcreation' ("a term used chiefly by advertising and marketing professionals to refer to the process of adapting a message from one language to another, while maintaining its intent, style, tone and context")
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