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value coffee

Spanish translation: café de gama económica

14:14 Jun 28, 2017
English to Spanish translations [PRO]
Marketing - Food & Drink
English term or phrase: value coffee
This is a chart which compares volumes of forecasted sales for different types of coffee, such as espresso, filter, *value coffee* and rare coffee.
That´s all the context I have, but I´m inclined to think that by value coffee they imply inexpensive, as opposed to rare, which would be more expensive.
Can´t find meanings or uses of the term *value coffee* as such, and I´m thinking of calling it simply *café regular* as opposed to café excepcional.
Any suggestions will be much appreciated.
Susie Rawson
Argentina
Spanish translation:café de gama económica
Explanation:
This would be my suggestion. By "café regular" I understand "standard coffee", and the term "value" does not stand for "standard" in my opinion, but for a more economical option.

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Note added at 16 hrs (2017-06-29 07:12:51 GMT)
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La razón por la que yo me inclinaría por "de gama económica" en vez de "café económico" es porque esta última opción hace referencia únicamente al precio del café (económico= barato), mientras que la utilización de la palabra "gama" lo convierte en un concepto relativo, que creo que es de lo que de trata. Lo importante no es que el café sea barato o económico, si no que es más barato o económico que el estándar. No sé si me explico....
Selected response from:

Mercedes Cano
United Kingdom
Local time: 07:44
Grading comment
Gracias Mercedes. También usé alta gama para el caso de "rare coffees", así que quedó bien claro.
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +4café económico
Rebecca Breekveldt
3 +2café de gama económica
Mercedes Cano
3café de calidad
telefpro


Discussion entries: 1





  

Answers


31 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +4
café económico


Explanation:
As you say, I think 'value coffee' refers to the fact that it is inexpensive, something anything can buy in a supermarket. For that in Spanish we would just use 'café económico'.

Might I just add that 'café excepcional' for 'rare coffee' doesn't sound quite right to me... maybe 'café de alta gama' or even 'cafés gourmet' or 'café de (alta) calidad'.
The different types of coffees available are staggering - it is turning into a very popular market and people are willing to pay a lot of money for good quality coffee! (As a coffee lover myself, I can understand why - you can really taste the difference!)


    Reference: http://revista.consumer.es/web/es/20020101/actualidad/analis...
Rebecca Breekveldt
Austria
Specializes in field
Native speaker of: Native in EnglishEnglish, Native in SpanishSpanish
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
agree  Robert Forstag: This sounds right to me. I would only add that I think the idea goes beyond just “what you can find in a supermarket" (given that expensive coffees can also be found there). Quite simply, the idea is “cheap mass-produced coffee.”
16 mins
  -> yes, you're right - that is the idea. I suppose what you can find in a supermarket depends on where you live ;)
agree  María Teresa Taylor Oliver
1 hr
agree  Cecilia Gowar
2 hrs
agree  Juan Gil
2 hrs
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1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
café de calidad


Explanation:
creo que sea util

telefpro
Local time: 12:14
Native speaker of: Native in PortuguesePortuguese, Native in EnglishEnglish
Notes to answerer
Asker: Muchas gracias por el aporte. Finalmente me decidí por café de gama económica, ya que usé café de alta gama para el caso del "rare coffee", así que quedó muy claro.

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9 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
café de gama económica


Explanation:
This would be my suggestion. By "café regular" I understand "standard coffee", and the term "value" does not stand for "standard" in my opinion, but for a more economical option.

--------------------------------------------------
Note added at 16 hrs (2017-06-29 07:12:51 GMT)
--------------------------------------------------

La razón por la que yo me inclinaría por "de gama económica" en vez de "café económico" es porque esta última opción hace referencia únicamente al precio del café (económico= barato), mientras que la utilización de la palabra "gama" lo convierte en un concepto relativo, que creo que es de lo que de trata. Lo importante no es que el café sea barato o económico, si no que es más barato o económico que el estándar. No sé si me explico....

Mercedes Cano
United Kingdom
Local time: 07:44
Native speaker of: Native in SpanishSpanish
PRO pts in category: 4
Grading comment
Gracias Mercedes. También usé alta gama para el caso de "rare coffees", así que quedó bien claro.

Peer comments on this answer (and responses from the answerer)
agree  Mónica Algazi
5 hrs
agree  JohnMcDove: Esa creo que es la idea. :-)
8 hrs
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