Glossary entry (derived from question below)
English term or phrase:
autumn flutter
English answer:
something exciting (an offer/promotion) available this autumn
Added to glossary by
acetran
Nov 24, 2015 02:55
8 yrs ago
English term
autumn flutter
English
Marketing
Tourism & Travel
Change log
Dec 8, 2015 04:12: acetran Created KOG entry
Responses
+3
36 mins
Selected
something exciting (an offer/promotion) available this autumn
Advertising and Marketing men have to sell and create catchy phrases to attract potential buyers/customers. This is an example.
Just like we talk about the flutter of the bird, this offer is so exciting that it will create a 'flutter' among tourists/travelers/potential customers.
Just like we talk about the flutter of the bird, this offer is so exciting that it will create a 'flutter' among tourists/travelers/potential customers.
Peer comment(s):
| agree |
Tony M
: Agree with your answer, though not entirely with your explanation; in EN, we also have to expression 'to have a flutter', usually meaning 'to take some kind of gamble' (casino, horses, etc.) — but also 'to spalsh out on something indulgent for yourself'
5 hrs
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Thanks for the information.
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| agree |
Natalie Soper
: It also evokes the fluttering of autumn leaves as they fall.
6 hrs
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Yes. Thanks.
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| agree |
Phong Le
11 days
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4 KudoZ points awarded for this answer.
Comment: "Selected automatically based on peer agreement."
4 days
Yvonne Gallagher
Ireland
Ireland
Native in English
&
English
Works in field
Ireland
right word, right place. everytime
Native in: English (Variants: US, Canadian, Irish, UK) 
Works in: French to English, Spanish to English, English, and 1 more.
Related KudoZ points
:
12
Autumn Indulgence/Treat
I was waiting for Tony to post an answer as he mentioned this in his comment
This is a multiple wordplay, a typical marketing ploy, on the word "flutter", and the main emphasis here is making an unmissable offer to customers to indulge/treat themselves "have a little flutter" =spend a little bit of money (take a gamble/place a small wager) to have a good result by getting away for an "autumn flutter" or autumn break/treat. Treat yourself this autumn!
And yes, the fluttering autumn leaves are also evoked
And yes, this offer might create a bit of excitement (bit of a flutter)
This is a multiple wordplay, a typical marketing ploy, on the word "flutter", and the main emphasis here is making an unmissable offer to customers to indulge/treat themselves "have a little flutter" =spend a little bit of money (take a gamble/place a small wager) to have a good result by getting away for an "autumn flutter" or autumn break/treat. Treat yourself this autumn!
And yes, the fluttering autumn leaves are also evoked
And yes, this offer might create a bit of excitement (bit of a flutter)
Discussion