Glossary entry

English term or phrase:

basics

English answer:

essentials

Added to glossary by Rafal Korycinski
Apr 6, 2010 16:43
14 yrs ago
21 viewers *
English term

basics

English Marketing Retail store department name
I've got a list of departments in the store. I would appreciate any hint what can be sold in the department named "Basics".

Here comes the list

Mens Apparel
---------------
Tailoring
Active Outdoor
Knitwear
T-Shirts & Sweatshirts
Jeans
Shirts
Trousers
Jackets & Coats
Activewear
***Basics***
Casual Accessories
Lifestyle Accessories

The document is a merchandising handbook, however I've only got the index page, the chapter itself is not available.

Discussion

That was actually my first thought. Most big-box hypermarkets here in Brazil have these product ranges as well...perhaps that's more likely? It's awfully hard to tell with so little context.
Sheila Wilson Apr 6, 2010:
I don't think I agree I've normally found that "basics" in the retail clothes area mean non-branded everyday clothing eg an unbranded white T-shirt for 5€ (maybe not a really fashionable cut etc) as opposed to a T with Nike written on it for 25€. One of the hypermarkets I go to has a whole range called "basics"
I think that's it After all, it doesn't get any more basic, does it? :)
B D Finch Apr 6, 2010:
Goodness knows But, underwear is not included in the other headings, so could that be it?

Responses

+3
1 hr
Selected

essentials

I believe this is what it means - those essential items of basic clothing that you can't do without, unless you want to go for the high-fashion items in the other departments.

This particular department would sell the store's own-brand range of basics - average quality, low-to-average price, minimum styling, etc. Unlike other departments' ranges, the articles in this department will not necessarily be changed from month to month or even season to season.

Items in the range would be plain T-shirts in white and a few other colours, sweatshirts, jumpers, jeans, maybe underwear (of the utilitarian type rather than "lingerie").

Some ranges I've come across have been "Basics", "Back-to-basics", "Back-2-basics", "Essentials"
Peer comment(s):

agree Filippe Vasconcellos de Freitas Guimarães : Certainly a possibility.
22 mins
Thanks
agree marybro : Yes, wardrobe essentials
1 hr
Thanks
agree Paula Vaz-Carreiro : also possible
14 hrs
Thanks
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thank you, Sheila!"
+3
14 mins

underwear, socks, etc.

Just my opinion. I'd usually associate "basics" with items such as jeans, T-shirts, or discount items, but in this case it probably refers to undergarments, socks, etc. In fact, those are the only items of clothing not mentioned elsewhere on the list :)

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Note added at 14 mins (2010-04-06 16:58:46 GMT)
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The other possibility is that it does refer to a "basic" product line, with no-frills or plainer versions of the items mentioned elsewhere.
Peer comment(s):

neutral B D Finch : We thought that at the same time, but I won't agree for the same reason I didn't post it as an answer - just guessing.
2 mins
Yes, I'll admit is just that—guessing! Not my cup of tea either, although I do think there's a fair chance this is it.
agree Ildiko Santana
1 hr
Thank you :)
agree British Diana
2 hrs
Thank you, Diana!
agree Paula Vaz-Carreiro
16 hrs
Thank you, Paula!
Something went wrong...
+1
24 mins

bare necessities

am alternative covering standard under- and topwear
Peer comment(s):

agree Ildiko Santana
1 hr
Thanks, ildiko
Something went wrong...
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