English Other Music drums

With so many options, drummers and consumers must consider John Good's comment, "What are you trying to achieve?" Martha Stewart once said something along these lines: When making a recipe, use the best ingredients you can afford. With this idea in mind, most companies offer kits aimed at beginners, professionals, and everyone in between. Whether it's a basic all-around kit or something more style-specific, look for a well-made drum.
Just remember, ***as cool as gear is***, try not to get sucked into the minutia or marketing hype too much. Listen, for as Jim Haler says, "Beauty is in the ear of the beholder." And take to heart what jazz great Joey Baron said in his Ask A Pro response in the October, 2006 MD: "Remember that you produce the sound, no matter what brand of instrument you play."

Can't really get what the phrase stands for - would someone please clarify it for me!