Glossary entry (derived from question below)
English term or phrase:
flagship programmes
English answer:
eye-catching, impressive, outstanding programmes
Added to glossary by
BrigitteHilgner
Apr 7, 2007 07:06
17 yrs ago
1 viewer *
English term
flagship programmes
English
Marketing
Marketing
Over the next decade, the Foundation is committed to investing US$60 million in flagship programmes, which will be used to provide clean drinking water to poorer communities, support HIV/AIDS and malaria programmes, enhance education and help young people to develop entrepreneurial skills.
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From a brochure about Coca-Cola company social responsiblity
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From a brochure about Coca-Cola company social responsiblity
Responses
+6
24 mins
Selected
eye-catching, impressive, outstanding programmes
So that people, when hearing or reading about Coca-Cola will say: Wow, that's the company who is involved in all these impressive programmes.
Certainly a good idea, but also a kind of advertising for Coca-Cola.
Certainly a good idea, but also a kind of advertising for Coca-Cola.
4 KudoZ points awarded for this answer.
Comment: "Thank you all!"
2 hrs
pls see ref
It is indeed a ship man! Salute the admiral...
Reference:
http://portal.unesco.org/education/en/ev.php-URL_ID=20665&URL_DO=DO_TOPIC&URL_SECTION=201.html
10 hrs
main programmes
:)
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