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and a suspicion that would be pathological

Glossary entry

English term or phrase:

alliance referral opportunities

English answer:

opportunities for cooperating with other businesses

Added to glossary by tanjakorama
Jul 31, 2008 13:45
15 yrs ago
1 viewer *
English term

alliance referral opportunities

English Bus/Financial Investment / Securities Job description of Key Account Managers
Is there anybody who can help me understand what this phrase is about? Thank you very much.

Key element of the job is to be proactive. In addition to this, key account managers must watch out and manage alliance referral opportunities. They have prime responsibility for the coverage model for that client.
Responses
4 +1 opportunities for cooperating with other businesses

Responses

+1
15 mins
Selected

opportunities for cooperating with other businesses

Opportunities for businesses to cooperate with each other, passing on jobs or orders to each other when one can meet them and the other can't, that sort of thing.
The following reference explains it quite well:
Strategic Referral Partnerships - Power up Your Marketing ...
20 Sep 2007 ... A strategic alliance referral partnership is formed by first identifying a core group of businesses complementary to yours. ...
www.morebusiness.com/running_your_business/businessbits/Str...
Peer comment(s):
agree Veronica Prpic Uhing
18 mins
Thank you.
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4 KudoZ points awarded for this answer. Comment: "Great! Now I can see it clearly:) Thanks!"
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