Glossary entry (derived from question below)
English term or phrase:
bundle pack
English answer:
two or more products or services for one price
Added to glossary by
RHELLER
Feb 22, 2005 02:34
19 yrs ago
34 viewers *
English term
bundle pack
English
Marketing
Advertising / Public Relations
What are bundle packs?
"Promotional support: To gain trial among users by driving the dual benefit copy behind competitive media weights and in-store bundle packs"
Thanks.
"Promotional support: To gain trial among users by driving the dual benefit copy behind competitive media weights and in-store bundle packs"
Thanks.
Responses
3 +5 | two or more products or services for one price | RHELLER |
3 +1 | pack | Aimee |
Responses
+5
18 mins
Selected
two or more products or services for one price
The practice of offering for sale two or more products or services either at individual prices or for one single price. The single price for the "bundle" is usually less than the sum of the individual prices.
See also: bundling, multiple-unit pricing, price bundling,
See also: bundling, multiple-unit pricing, price bundling,
4 KudoZ points awarded for this answer.
Comment: "Thanks!"
+1
19 mins
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