Glossary entry

English term or phrase:

display advertising

Romanian translation:

anunţ(uri) de mare publicitate

Added to glossary by Denise Idel
Aug 9, 2008 04:52
15 yrs ago
10 viewers *
English term

display advertising

English to Romanian Other Advertising / Public Relations
"Display advertising is a type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content. In contrast, classified advertising generally appears in a distinct section, was traditionally text-only, and was available in a limited selection of typefaces.

Display advertisements are not required to contain images, audio, or video: Textual advertisements are also used where text may be more appropriate or more effective. An example of textual advertisements is commercial messages sent to mobile device users.

One common form of display advertising involves billboards."
http://en.wikipedia.org/wiki/Display_advertising
Change log

Aug 21, 2008 12:45: Mihai Badea (X) Created KOG entry

Aug 21, 2008 14:01: Denise Idel changed "Edited KOG entry" from "<a href="/profile/54199">Mihai Badea (X)'s</a> old entry - "display advertising"" to ""anunţ(uri) de mare publicitate""

Aug 21, 2008 14:01: Denise Idel changed "Edited KOG entry" from "<a href="/profile/67087">Denise Idel's</a> old entry - "display advertising"" to ""anunţ(uri) de mare publicitate""

Proposed translations

+3
4 hrs
Selected

v. cele doua referinte

1. Display advertising

(Romana)
In presa scrisa (nationala), anunt de mare publicitate. Utilizatori principali: marci de tigari, autoturisme, detergenti, produse alimentare, bauturi fine s.a. (in acest caz, imaginea este primordiala, fata de text). V. press advertising.

Mesaj publicitar prezentat in presa scrisa (intr-un cotidian, revista comerciala), care ocupa o pagina intreaga, inclusiv marginile obisnuite (da senzatia ca "iese din pagina"). Continut: exclusiv/predominant sub forma de ilustratie (grafica sau foto - realizate artistic), teasing etc, in scopul atragerii atentiei cititorilor.

2. v. in al doilea link
Peer comment(s):

agree Sigina : cam asta e ideea, "anunt de mare publicitate", aici tind sa am mai mare incredere in iqads decat in wiki.
3 hrs
agree RODICA CIOBANU
1 day 46 mins
agree Emanuel Bod : intr-adevar este vorba de diferenta dintre mica si marea publicitate
2 days 5 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Mulţumesc frumos."
+5
39 mins

pubicitate imagistică

Sau "publicitate prin imagini".

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Note added at 40 mins (2008-08-09 05:32:38 GMT)
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Publicitate imagistică
Peer comment(s):

agree lucca : sau netextuală? Mai radical ar fi: publicitate de citit vs. de privit sau scrisă vs. afişată.
37 mins
Mulţumesc!
agree Cristina Rogozan (X)
2 hrs
Mulţumesc!
agree Ilinca Florea
2 hrs
Mulţumesc!
agree wordbridge
3 hrs
Mulţumesc!
neutral Sigina : Nu e neaparat prin imagini, acolo spune si de text. Desi sunt in domeniu nu imi vine o varianta adecvata, insa nu cred ca e aceasta.
6 hrs
:-|
neutral Emanuel Bod : "Display advertisements are not required to contain images, audio, or video" deci nu putem spune ca e neaparat imagistica.
2 days 8 hrs
:-\
agree madalina_ro
25 days
Mulţumesc, dar ce folos?
Something went wrong...
15 hrs

reclama,publicitate,expunere

daca este sa spunem intr-un singur cuvint cred reclama sau publicitate sint cele mai bine alese cuvinte si cred expunere este destul de apropiat .mai sint si alte cuvinte care sint ok cum este reprezentatie,expozitie sau parada
Something went wrong...
5 days

afisaj publicitar

doar o idee
Something went wrong...
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