English to Spanish Social Sciences Economics Recent Chinese history

I haven`t found a Spanish translation for the term "marketization": "Marketisation or marketization is a restructuring process that enables state enterprises to operate as market-oriented firms by changing the legal environment in which they operate (Wikipedia). This process is described when applied to Chinese state companies and the changes they undergone in the 90's. It's not quite a "privatización", it's something more of a "apertura comercial de empresas públicas".

Can someone help me to find a proper translation in Spanish?

Thanks!